A project worth recognising: Commemorating Pace of Ascot Vale with an award win from the HIA

We are honoured and grateful to be recognised by the Housing Industry Association (HIA) 2021 awards program, with Pace of Ascot Vale receiving the top award for Apartment Complex of the Year Over $20 million.

This award win is a celebration of a design-led development that respects and enhances the suburb’s heritage legacy. Positioned atop Mount Alexander Road, Pace of Ascot Vale blends traditional character with a contemporary slant.

When receiving recognition for a project, we always acknowledge the commitment to quality and premium outcomes achieved by our community of revered collaborators.

For Pace of Ascot Vale, we called upon some of Melbourne’s leading design players, including Carr Design Group, Bruce Henderson Interiors and Adele Bates, to breathe new energy into the local area.

As the project’s architectural lead, Carr Design Group crafted the building to seamlessly immerse itself into the neighbourhood, while simultaneously creating intrigue. The building’s façade revitalises the junction of Mount Alexander Road and North Street by adding a touch of modern vitality to the architecturally rich suburb.

Premium retailers were incorporated into the development and made accessible to Ascot Vale locals with dual pedestrian access, including Melbourne’s largest Woolworths Metro, providing an unrivalled level of resident convenience.

A sense of community spirit is further enhanced by a sizeable mural that sits high on the building on its Moonee Street frontage. Leading street artist David Booth (Ghostpatrol) was commissioned to create a piece that celebrates local life, with a final result that pays homage to the breadth of bird species native to Ascot Vale and the broader City of Moonee Valley.

Internally, Adele Bates designed apartments around residents seeking a stronger sense of work-life distinction. Oversized living and dining spaces allow residents to entertain and gather, while balconies frame impeccable city views and provide an opportunity for outdoor living. Bruce Henderson Interiors designed multiple communal areas that act as extension of each resident’s home.

Pace of Ascot Vale is a true example of how exceptional design-led practices transpire into a development with a conscience; one which prioritises how its residents live while bringing new energy into the community.

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