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181 Fitzroy Street Rounds Out 2016 As Pace Shapes Up For An Active 2017

Urban Melbourne, Mark Baljak - Published December 2016

PACE Development Group has rounded out a successful 2016 by unveiling 181 Fitzroy Street. Residents will this week begin moving in to the freshly completed residential project which may just contain the best views of any apartment project in Melbourne.

181 Fitzroy Street spans 10 levels and includes 151 one, two and three bedroom apartments. Designed by SJB, the project has achieved an average energy rating of 7.2 and in an Australian first, PACE has partnered with Origin Energy to provide an integrated energy outcome across the project, featuring solar, EV charger and a communal PHEV (plug in hybrid vehicle) solutions.

The result is substantial energy savings and the generation of power that will, in part, illuminate the project's common areas.

181 Fitzroy Street is PACE's latest project in the pocket surrounding the ever popular St Kilda Junction, with recent completions nearby including Allure, Henry Windsor, George Windsor and The Icon which has made a name for itself as one of Melbourne's most unique buildings.

With final touches applied over the weekend, residents can now begin to enjoy the impressive views, with all north facing apartments and the top floor communal area aligning with Albert Park and Lake, Southbank and the CBD beyond.



The settlement of 181 Fitzroy, which was sold primarily to the local market (83.5%), marks the end of PACE’s most successful year to date.

Despite murmurings of a downturn in the market, 2016 has been incredibly successful year for PACE with 86 at Archer settled in May, 48 settled at George Windsor in October, 86 at Brunswick sold-out in 7 months, Northcote 75% sold in 4 months, Doncaster East selling well and now the completion of 151 luxury apartments at 181 Fitzroy Street, St Kilda.

For 181, the immaculate architectural work of SJB is complimented by the expert hand of interior designer, Sue Carr whose impeccable eye has touched upon every internal element at 181 Fitzroy Street, bringing a level of refinement to the project, reminiscent of the finest contemporary European hotels.

Having undergone an extremely smooth settlement and valuations process, with 95% of apartments valued at or above purchase price, the settlement of the project marks an appropriate end to 2016 for PACE and aptly sets the tone for what is expected to be an even stronger 2017.

Shane Wilkinson, Managing Director, PACE Development Group

And PACE's 2017's pipeline is evident within the Urban Melbourne Project Database.

Yesterday, Pace of Northcote's tower crane was erected; it joins Ode and 808 Sydney Road at construction, with the latter currently seeing the commencement of piling works onsite. Together these three projects will see roughly 240 additional dwellings added to PACE's development portfolio.

Pace of Doncaster East is also at sales, having begun its campaign recently. Included within the project are 82 apartments split between one, two and three-bedroom options.

City of Yarra is set to host PACE's next wave of apartment developments. 73-77 Wellington Street will see a display suite take shape shortly, following on from the project's approval. The remaining project on PACE's immediate agenda and the only project of theirs currently at planning is 247-249 Johnston Street, Abbotsford.

Spanning 13 levels, the project may net PACE another 148 apartments set behind the historic St. Crispin House facade.

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